Ever Googled your company name?
A Blog from Mike Irving, Software Developer
By Mike Irving - Published: 27/5/2008
When typing your Business names into Google, it is likely that your website will show up first. This will be acheived with only basic SEO implementation, especially if your company name is unique, and if your domain name is appropriate to your firm.
Through the implementation of a Search Engine Optimisation campaign, and the associated site re-programming, it should also be possible to achieve Top-10 Google and the Search Engine positions for given search key-phrases.
This is common knowledge, and achievable in many ways.
What is often more difficult to predict is what else will appear along with your site for searches made for your company.
You can take control of most of the Top-10 results for your company if you have a series of sister companies or websites. However, this may not be the case and in any case Google will not be manipulated with such ease.
Business Directory listings for your company may appear in places 3-10 in your Company Name Search Results. These are fine, so long as they are kept up-to-date.
A Wiki entry may also appear. Again, you will need to keep an eye on this to make sure it is acurate over time.
Where search-engines can backfire for your company is when Bad Press or Poor Reviews form the basis of much of the Top-10 search listings for your business.
An example of this can be seen when searching for Northern Rock.
Search for the Prime Minister Gordon Brown and see the press drilling he is getting at the moment, amongst your search results.
A lesson here, if there is one, is that whilst SEO may be able to get your the search listings you desire, it is far harder (or impossible) to predict or control what else a Search User will find.
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